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Overview

The Stats Overview Cards display four key metrics that provide a snapshot of your SKAN performance. Each card shows data for your selected time period as well as lifetime totals, along with a trend graph to visualize changes over time.
Important note: The install date shown is when the postback was received, not when the actual install happened. Apple does not send postbacks immediately after an install. After a user installs and launches an app, Apple delivers attribution postbacks on a delayed schedule (within ~48-72 hours).

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Metrics

The widget displays data for the following metrics:

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Installs (SKAN)

Returns the count of valid SKAN postbacks. What you’ll see:
  • Filtered Period: Number of installs within your selected date range
  • Lifetime: Total installs since you started using Linkrunner
  • Trend Graph: Daily install volume over the selected period

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Reinstalls (SKAN)

For reinstall events, Apple includes redownload=true in the SKAN postbacks sent to Linkrunner. The Reinstalls metric reflects the number of reinstalls during the selected period, as reported by these postbacks. What you’ll see:
  • Filtered Period: Number of reinstalls within your selected date range
  • Lifetime: Total reinstalls since you started using Linkrunner
  • Trend Graph: Daily reinstall volume over the selected period

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Conversion Value Null Count

This metric counts SKAN postbacks with a null conversion value, meaning no post-install actions were reported. This may happen when Apple limits reporting due to privacy tier requirements. What you’ll see:
  • Filtered Period: Number of null conversion values in your selected date range
  • Lifetime: Total null conversion values since you started using Linkrunner
  • Trend Graph: Daily null count over the selected period

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Conversion Value Null Rate

The number of postbacks received with a conversion value of null divided by the number of SKAN installs. What you’ll see:
  • Filtered Period: Percentage of null conversion values in your selected date range
  • Lifetime: Overall null rate since you started using Linkrunner
  • Trend Graph: Daily null rate percentage over the selected period