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Follow these steps to set up and run remarketing campaigns with Linkrunner.
1

Understand how reattribution works

Learn how Linkrunner detects returning users, the different reactivation events, and how attribution is assigned.Remarketing & Reattribution
2

Set up SDK prerequisites

Ensure your app is configured for reattribution tracking.
  • Set up deep linking in your app.
  • Implement the handleDeepLink function from the Linkrunner SDK. Refer to your SDK guide (React Native, Flutter, Android, iOS, Unity) for details.
  • Android backup configuration must be set up for reinstall detection on Android. Refer to your SDK guide (React Native, Flutter, Android) for details.
  • On iOS, ATT (App Tracking Transparency) permission must be granted by the user. Without ATT consent, Linkrunner cannot access the IDFA needed to identify returning users.
3

Create audience segments

Build custom audience segments on Meta and Google using tracked events already being sent to the ad platform.Creating Audience Segments
4

Launch your remarketing campaign

Use the audience segments you created to run remarketing campaigns on Meta and Google.Running Remarketing Campaigns