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Linkrunner is the Mobile Measurement Partner (MMP) for the apps you run traffic to. It records your clicks, credits installs and in-app events to them, and sends you a postback for each conversion. This page lists what you get and what to set up, in order.

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What Linkrunner offers you

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What you need to do

1

Create your affiliate account

Sign up, add your network details and postback URLs, and submit your workspace. Linkrunner emails you once it’s approved. See Create an affiliate account.
2

Get connected to an advertiser

The advertiser connects your workspace to their app. Their project then appears in your dashboard’s project selector. If you’re approved but see no project, contact Linkrunner support.
3

Create a campaign link

In the advertiser’s project, open All Campaigns → Create Link and copy the generated template. Don’t build the URL by hand. See Create a campaign link.
4

Add the link to your platform

Your platform must replace every macro, such as {click_id}, before the click reaches Linkrunner, and send a unique tid on every click. See Tracking links.If your placement sends users straight to the store without opening a browser, report the click from your server instead. See S2S clicks.Optional: to get credit for users who see your ad but don’t tap it, also report impressions. See S2S impressions.
5

Set up your postbacks

Installs are sent automatically, and signups once a signup postback is set up. In-app events are sent only after they are mapped, so map the ones you want in Event mapping.If your endpoint filters incoming traffic, allowlist Linkrunner’s postback IPs.
6

Test, then go live

Send a test click from a device, then install and open the app on it. In Postback logs, confirm the install postback reached your endpoint with your click ID.
For how a click becomes a postback, see How attribution works.

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Common questions

Installs. Signups arrive once a signup postback is set up for you. In-app events arrive only after they are mapped, by you or by the advertiser. See Event mapping.
Linkrunner returns the tid you sent on the click in the {click_id} and {tid} macros. See Postbacks and macros.
For server-to-server clicks, yes. The S2S click API accepts the AppsFlyer parameter names, so only the host and c change. See Coming from AppsFlyer.
No. The advertiser’s app already runs the Linkrunner SDK. You send clicks and receive postbacks.
Need help? Contact support@linkrunner.io