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Overview

The Install Trends Over Time graph shows your daily install volume broken down by ad channel. Each channel is represented by a different colored line, making it easy to compare performance across networks and identify trends over time.

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Filtering by Events

One of the most powerful features of this graph is the ability to filter by specific events. This shows you which channels drive installs where users performed particular actions.

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How to Filter by Events

  1. Click the “Add Event” button in the top right
  2. A dropdown appears showing all events from your SKAN configuration
  3. Select one or more events to filter by
  4. The graph updates to show only installs where those events occurred within 0-2 days

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Understanding Event Filters

When you filter by an event, the graph shows:
  • Only installs where the user performed that event within the first 0-2 days
  • Conversion value data from Postback 1 (P1)
  • Channel breakdown of which networks drive that specific behavior
Example use case: Filter by “completed_purchase”:
  • See which channels drive buyers, not just installers
  • Identify your highest-quality traffic sources
  • Optimize budget toward channels with best conversion rates

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Multiple Event Selection

You can select multiple events to see installs where users performed of those events:
  1. Click “Add Event” and select your first event
  2. Click “Add Event” again and select additional events
  3. The graph shows installs where users performed both of the selected events
Example use case: Filter by “signup” and “completed_purchase”:
  • See which channels drive users who both signed up and made a purchase
  • Compare this to filtering only “completed_purchase” to understand how many buyers also created accounts
  • Identify channels that drive more complete user journeys vs. quick purchases

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Special Filter: “INSTALL” Event

If you filter by the “INSTALL” event specifically, you’ll see something different:
  • Installs where the user did NOT perform any of your other configured events
  • Users who installed but didn’t engage within 0-2 days
  • Helps identify campaigns bringing in low-quality or unengaged users

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Removing Event Filters

To remove an event filter:
  1. Find the event chip (colored pill) next to the “Add Event” button
  2. Click the X icon on the chip
  3. The graph updates to remove that filter
To see all installs again, remove all event filters.