Google Ads Integration

​

Overview

Google Ads integration with Linkrunner enables you to track conversions and optimize your app campaigns directly within the Google Ads platform. This integration allows you to import events from your app into Google Ads as conversion actions, providing better insights into your campaign performance and user behavior.

​

Setup Process

Setting up Google Ads integration involves two main steps: creating a link ID for your mobile app and importing events for conversion tracking.

​

1. Create Link ID for Android/iOS App

To connect your mobile app with Google Ads, you’ll need to create a link ID that enables data sharing between Linkrunner and Google Ads.

​

Step 1: Access Third-party App Analytics

1. Go to your Google Ads dashboard
2. Navigate to Tools (side panel) → Data Manager → Third-party app Analytics
3. Or visit directly: https://ads.google.com/aw/productlinks/thirdpartyappanalytics and click on Create Link ID

​

Step 2: Add App Analytics Provider

1. In the Third-party app analytics section, click on the ”+ Create link ID”
2. Select “Other provider” from the App analytics provider dropdown menu
3. Enter the following provider ID: 9936233049
4. Select the platform (iOS or Android) and search for your app
5. Click on “Create link ID”

​

Step 3: Configure in Linkrunner Dashboard

1. Copy the received link ID from Google Ads
2. Navigate to your Linkrunner Dashboard
3. Go to Settings → Google Ads integration
4. Paste the link ID in the designated field
5. Save your configuration

​

2. Importing Events for Conversion Actions Setup

After creating the link ID, you can import app events from Linkrunner into Google Ads to set up conversion tracking.

​

Step 1: Access Conversions Dashboard

1. On Google Ads Dashboard, navigate to Goals [sidebar] → Conversions → Summary
2. Or visit directly: https://ads.google.com/aw/conversions

​

Step 2: Create Conversion Action

1. Click on ”+ Create conversion action”
2. On the “Start tracking conversions” popup:
   • Select “App”
   • Then select “Third-party app analytics”
   • Press Continue

​

Step 3: Import Events

1. Select all the events you want to import from the available list
2. To get started, we recommend selecting the first_open event
3. Configure additional settings as needed for each conversion action
4. Save your conversion actions

​

Important Notes

​

Troubleshooting

​

Events Not Showing Up

• Ensure the link ID was copied correctly
• Wait the full 12 hours for Google’s processing
• Verify that your app is sending events to Linkrunner

​

Re-enabling Previously Deleted Events

If you previously added an event as a conversion action and then deleted it, the event won’t appear in the “Create conversion action” flow when you try to add it again. Instead of creating a new conversion action, you need to re-enable the existing (deleted) one.

​

Step 1: Navigate to All Conversion Actions

1. Go to Goals → Conversions → Summary in the sidebar
2. Click on “View all conversion actions” link

​

Step 2: Set Filter to Show All Conversions

1. Click on the Status filter
2. Select “All” from the dropdown to show both enabled and removed conversion actions

​

Step 3: Re-enable the Deleted Event

1. Find your previously deleted event in the list
2. Click on the status indicator (red “Removed” icon) next to the event
3. Select “Enabled” from the dropdown menu

Your event will now be active again and will start tracking conversions.

​

Link ID Creation Issues

• Make sure you’ve selected the correct platform (iOS/Android)
• Verify your app is published and searchable in the respective app store
• Double-check the provider ID: 9936233049

---

For any questions or assistance with Google Ads integration, please contact us at [email protected].