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A click window is how far back Linkrunner looks for a click when crediting a new install. If the matching click is older than the window, it is not used, and the install is recorded as organic instead. This is applied per ad network, so a click from Google Ads and a click from an affiliate can be judged against different windows.

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Default windows

Google and Meta default to 30 days because installs on those networks often report well after the click. Everything else defaults to 7 days. These defaults apply automatically. You do not need to set anything to get them.

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Change a window

Go to Settings → Attribution Windows in the dashboard. The timeline shows each connected channel and its current click-to-install window. Italic values use the Linkrunner default for that channel. Attribution Windows settings with connected channels and their click-to-install windows
1

Choose a channel

Click the current day value for a connected channel. To configure another available channel, click Add channel and choose it.
2

Choose the new window

Select a value from 1 day to 30 days. Linkrunner saves the change automatically for this project.Click-to-install window selector with values from 1 to 30 days
To return a channel to its default, select the italic default value. Changes take effect within about five minutes.

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Limits

Windows can be set from 1 to 30 days. The 30 day ceiling is not arbitrary. Linkrunner retains clicks for 30 days, so a click older than that cannot be matched to an install at all, and a longer window would have no effect.

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What this does not cover

This setting governs click matching only. View-through and probabilistic attribution are not affected. It is also separate from the Lookback Window on the Remarketing page. That one controls the reattribution window for users who already have your app. This one controls how a brand new install gets credited.