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You may notice an Apple icon next to certain metrics in your campaign dashboard — this means the data isn’t measurable for iOS campaigns due to Apple’s privacy changes. Here’s what changed and where to find iOS data instead.

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What changed with iOS privacy

Apple introduced a series of privacy changes that fundamentally altered how iOS app attribution works:
These limitations affect all mobile attribution tools, not just Linkrunner. Any platform reporting user-level iOS campaign data post-ATT is either using modeled estimates or limited to the small percentage of users who opted in.

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Affected metrics

The following metrics cannot be reliably measured at the campaign level for iOS-only campaigns. When unavailable, they appear as ”-” with the Apple icon tooltip.
Any custom events you track (e.g. purchase, level_complete, add_to_cart) cannot be attributed back to the originating iOS campaign. The events are still recorded — they just can’t be tied to a specific campaign source.

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What you CAN still measure

Even with these privacy limitations, iOS campaign measurement isn’t completely gone — it has shifted to Apple’s privacy-preserving framework:
  • SKAN postbacks — aggregated install and conversion data sent by Apple
  • Conversion values — encode post-install behavior (revenue tiers, engagement signals) within Apple’s privacy thresholds
  • Privacy tier distribution — understand how much data Apple is sharing for your campaigns
  • Campaign-level install trends — track install volume patterns over time via SKAN

SKAN Dashboard

View aggregated iOS attribution data including installs, conversion values, and privacy tiers.

SKAN Setup Guide

Configure SKAdNetwork integration to start receiving iOS attribution data.

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Tips for better iOS measurement

  • Consolidate iOS campaigns — fewer campaigns means more data per campaign, which helps meet Apple’s privacy thresholds and reduces null conversion values.
  • Set up SKAN conversion values — define a conversion value schema to capture the post-install signals that matter most (revenue tiers, key events, retention).
  • Use mixed-platform campaigns — if your campaign targets both iOS and Android, the Android portion will still provide full user-level metrics alongside the SKAN data for iOS.
  • Check your SKAN Dashboard regularly — the SKAN Dashboard is purpose-built for iOS measurement and shows data that the standard campaign view cannot.