Running Remarketing Campaigns

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Meta

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Prerequisites

• You have created a Custom Audience in Meta Ads Manager.

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Steps

1. Open Ads Manager and click Create.
2. Select the right campaign objective.

3. Set the campaign name.
4. At the ad set level, scroll to the Audience section.
5. Under Include these custom audiences, search for and add the custom audiences you created in Audience Manager.

6. Configure the rest of your ad set (placements, budget, schedule) and add your creatives.
7. Review and publish the campaign.

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Google

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Prerequisites

• You have created an audience segment in Google Ads Audience Manager.

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Steps

1. In Google Ads, click New campaign.
2. Pick a campaign goal and subtype.

3. Select your app platform and choose the app.
4. Set budget, bidding, locations, and campaign dates.
5. At the ad group level, scroll to the Audience signal section.
6. Click Add an audience signal and select your saved audience list or audience segment.

7. Add creatives and assets.
8. Review campaign settings and launch.