LinkedIn Ads

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Overview

LinkedIn Ads integration with Linkrunner enables you to run powerful app growth campaigns while optimizing on real in-app events and providing seamless deferred deep linking. This integration allows you to track installs, sign-ups, purchases, and custom events across both Android and iOS platforms. 📱 Works for both Android & iOS Apps

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What You’ll Get

• Optimization on real in-app events — Track and optimize on Install, Sign Up, Purchase, and custom events
• Deferred deep linking — Drop users into the right screen after first open, even if they need to install the app first
• Consistent tracking — Unified tracking across Android & iOS via the Linkrunner SDK
• Cross-platform consistency — Track installs across iOS and Android with one unified flow

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Setup Process

Setting up LinkedIn Ads integration involves three main steps: creating conversions in LinkedIn Campaign Manager, configuring ad accounts in Linkrunner, and setting up your first campaign.

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1. Creating Conversions

This process creates conversion events in LinkedIn that will be used to track and optimize your campaigns.

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Step 1: Access LinkedIn Campaign Manager

1. Go to LinkedIn Campaign Manager
2. Select your ad account

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Step 2: Create Conversion

1. Select Conversion Tracking under Measurement
2. Click Create conversion
3. Select Conversions API

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Step 3: Configure Conversion Details

1. Name your conversion
2. Select the appropriate category
3. Click Next step

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Step 4: Select Data Source

1. Select Direct API as the data source
2. Click Next step

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Step 5: Review and Create

1. Review your conversion settings
2. Click Create

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Step 6: Create Additional Conversions

1. Create different conversions as per your tracking needs (e.g., Install, Sign Up, Purchase)

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2. Configuring Ad Accounts in Linkrunner

Connect your LinkedIn ad accounts with Linkrunner to enable seamless data sharing and conversion tracking.

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Step 1: Access LinkedIn Integration on Linkrunner

1. Go to LinkedIn Integration tab on Linkrunner

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Step 2: Add LinkedIn Account

1. Click Add LinkedIn Account to add your LinkedIn Ad accounts

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Step 3: Generate Access Token in LinkedIn

1. Go to LinkedIn Campaign Manager
2. Select your ad account
3. Select Signals manager under Data
4. Select Direct API

5. Click Generate access token

6. Copy the token

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Step 4: Configure CAPI on Linkrunner

1. Go back to Linkrunner and click on the three dots of the LinkedIn ad account you added

2. Click on Configure CAPI

3. Paste the token
4. Click Save Configuration

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Step 5: Repeat for Additional Accounts

1. Do the same process for all the ad accounts you want to integrate

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3. Setting Up Your First LinkedIn Campaign

After your accounts are configured, you can create your first LinkedIn ad campaign optimized for app conversions.

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Step 1: Create Campaign Link in Linkrunner

1. Go to Linkrunner Dashboard
2. Create a new campaign for each creative you plan to run
3. Select LinkedIn as the ad channel and select an ad account
4. Copy the Shareable campaign link of the campaign

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Step 2: Access LinkedIn Campaign Manager

1. Go to LinkedIn Campaign Manager
2. Select the same ad account

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Step 3: Create Campaign

1. From the Overview tab, click on Create
2. Select Campaign

3. Add your campaign name
4. Select the objective

5. Click Next

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Step 4: Configure Ad Set

1. Select Classic for the ad set type
2. Click Next

3. Name your ad set
4. Paste the campaign link in source URL

5. Select the suitable conversion events for this campaign

6. Click Next

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Step 5: Create Ad

1. Click on Create ad
2. Select Start from a blank ad

3. Give an introductory text
4. In External URL, paste the campaign link copied from Linkrunner

5. Click on Save ads

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Deferred Deep Linking

One of the powerful features of running LinkedIn ads with Linkrunner is deferred deep linking support:

• If your campaign includes deep link parameters, Linkrunner ensures that after the install and first open, users land on the correct in-app content
• This means a user who clicked an ad for a specific product but hadn’t installed your app yet will still be taken directly to that product screen inside the app after installation
• Works seamlessly across both iOS and Android platforms

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Why Run Web-to-App Ads?

Running web-to-app ads with LinkedIn gives you more flexibility and control over your campaigns, while still unlocking:

• In-app event optimization — LinkedIn can optimize on installs or post-install events like purchases
• Deferred deep linking — Users land on the right content inside your app after they install from the ad
• Cross-platform consistency — Track installs across iOS and Android with one unified flow
• Better attribution — More accurate tracking of user acquisition and in-app behavior

For any questions or assistance with LinkedIn Ads integration, please contact us at support@linkrunner.io.