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Overview

Meta Web to App integration with Linkrunner enables you to run powerful app growth campaigns through Facebook and Instagram while tracking conversions and optimizing on real in-app events. This integration allows you to leverage Meta’s Conversions API (CAPI) for accurate attribution and seamless user experiences across web-to-app flows. 📱 Works for both Android & iOS Apps

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What You’ll Get

  • Web-to-app conversion tracking — Track installs, sign-ups, purchases, and custom events from Meta ads
  • Conversions API (CAPI) integration — Enhanced tracking accuracy and resilience against browser limitations
  • Deferred deep linking — Drop users into the right screen after first open, even if they need to install the app first
  • Cross-platform consistency — Track installs across iOS and Android with one unified flow
  • Real-time optimization — Meta can optimize campaigns based on actual in-app events

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Setup Process

Setting up Meta Web to App integration involves three main steps: integrating your Meta account with Linkrunner, generating access tokens, and creating campaign links.

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1. Integrate Your Meta Account on Linkrunner

Connect your Meta advertising account with Linkrunner to enable seamless data sharing and conversion tracking.

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Step 1: Access Meta Integration Settings

  1. Go to Linkrunner Settings → Meta Integration
  2. Click on “Add account”
  3. Log in with your Facebook account credentials
Meta Integration - Add Account

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Step 2: Configure CAPI for Meta Account

After connecting your Meta account, you’ll need to configure the Conversions API (CAPI) to enable server-side event tracking:
  1. Navigate to Facebook Events Manager
  2. Follow the prompts to set up CAPI for your Meta account
  3. This enables enhanced conversion tracking and improves attribution accuracy
Configuring CAPI is essential for accurate tracking and to ensure your conversion data is properly reported to Meta’s advertising platform.

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2. Generate Access Token

Access tokens are required to authenticate API calls between Linkrunner and Meta’s advertising platform.

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Follow the Token Generation Process

Complete the access token generation steps as shown in your Meta Business settings: Meta Access Token - Step 1 Meta Access Token - Step 2
Keep your access tokens secure and never share them publicly. These tokens provide access to your Meta advertising data.
Set up your campaign link in Linkrunner with the Meta integration enabled.

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Step 1: Create New Campaign

  1. Go to your Linkrunner Dashboard
  2. Create a new campaign link
  3. Select “Web to App” as the campaign type
  4. Choose the Meta account you integrated in the previous steps
Campaign Link Creation - Select Meta Account

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Step 2: Configure Campaign Settings

  1. Set up your deep linking parameters (optional)
  2. Configure attribution settings
  3. Copy the generated campaign link

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4. Create Campaign on Meta Ads Manager

With your Linkrunner campaign link ready, you can now create your ad campaign in Meta Ads Manager.

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Step 1: Set Up Campaign in Meta

  1. Go to Meta Ads Manager
  2. Click “Create” to start a new campaign
  3. Select your campaign objective (typically “Traffic” or “Conversions”)

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Step 2: Configure Campaign Settings

  1. Set up your ad set with targeting, budget, and schedule
  2. For the destination, use the campaign link you created in Linkrunner
  3. Add your creative assets (images, videos, text)
  4. Review and publish your campaign

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Step 3: Optimization Settings

  1. Select optimization events based on your goals (Install, Sign Up, Purchase, etc.)
  2. Meta will use the conversion data from Linkrunner to optimize ad delivery
  3. Monitor performance in both Meta Ads Manager and Linkrunner Dashboard

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Why Run Meta Web to App Ads?

Running Meta web-to-app ads gives you more flexibility and control over your campaigns:
  • Better attribution — CAPI provides server-side tracking that’s more reliable than browser-based tracking
  • Cross-platform reach — Run campaigns across Facebook, Instagram, Messenger, and Audience Network
  • Advanced optimization — Meta’s algorithm can optimize based on your actual in-app conversion events
  • Deferred deep linking — Users land on the right content inside your app after installation
  • iOS 14.5+ compatibility — Enhanced tracking solution that works around iOS privacy limitations

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Important Notes

After setting up the integration, it may take a few hours for conversion data to start flowing from Linkrunner to Meta. This is normal processing time.
Start with simple conversion events like app installs or sign-ups before optimizing for more complex events like purchases. This gives Meta’s algorithm time to learn and gather sufficient data.

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Troubleshooting

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Conversions Not Tracking

  • Verify your Meta account is properly connected in Linkrunner settings
  • Ensure CAPI is configured correctly in Facebook Events Manager
  • Check that your access token is valid and hasn’t expired
  • Confirm your app is sending events to Linkrunner SDK
  • Make sure you selected “Web to App” as the campaign type
  • Verify the correct Meta account is selected in the campaign settings
  • Test the link before launching your campaign
For any questions or assistance with Meta Web to App integration, please contact us at [email protected].