Base URL

https://api.linkrunner.io/api/v1

Authentication

All API requests require authentication using an API key. You must include this key in the header of every request.

API Key Header

Include the following header in all API requests:
linkrunner-key: YOUR_API_KEY
Replace YOUR_API_KEY with your actual API key.

Obtaining Your API Key

You can find your API key on the Linkrunner settings page:
  1. Go to https://www.linkrunner.io/settings?s=data-apis
  2. Locate your Server key on this page
  3. Use this key in the linkrunner-key header for all API requests
Keep your API key confidential. Do not share it or expose it in client-side code. Always make API requests from a secure server-side environment.

Error Responses

  • 401 Unauthorized
    • "Server key missing!"
    • "Server key invalid!"
  • 429 Too Many Requests
  • Message: "Rate limit exceeded. Please try again later."
  • Cause: You’ve exceeded the rate limit of 10 requests per second.

Rate Limit Details

  • Rate: 10 requests per second
  • Status code on limit exceeded: 429 (Too Many Requests)

Endpoints

1. List Campaigns

For getting/listing existing campaigns, please refer to the List Campaigns API documentation.

2. Create Campaign

Create a new campaign. You can optionally create a short link by including the is_shortlink: true parameter.

Request

POST /create-campaign

Request Body Examples

Creating Campaign:
{
    "name": "Summer Sale 2023",
    "deeplink": "https://app.domain.com/promo/summer25",
    "link_for_desktop_users": "https://www.your-website.com",
    "custom_display_id": "summer-sale-2025",
    "is_shortlink": false //pass this as true to create a shortened campaign link
}

Request Parameters

ParameterTypeRequiredDescription
namestringYesThe display name of your campaign. This helps you identify the campaign in your dashboard.
deeplinkstringNoThe URL that mobile app users will be directed to when they click your campaign link. Should be a valid deep link URL for your mobile application.
link_for_desktop_usersstringNoThe fallback URL for desktop users who click your campaign link. Typically points to your website or web application.
android_web_redirectstringNoProvide this only if you want the user to be explicitly redirected to a specific web URL on Android.
ios_web_redirectstringNoProvide this only if you want the user to be explicitly redirected to a specific web URL on iOS.
custom_display_idstringNoA custom identifier for your campaign. Must be unique across your account. If not provided, a random ID will be generated.
is_shortlinkbooleanNoSet to true to create a shortened campaign link. When enabled, creates a compact URL format suitable for sharing.
Note: If android_web_redirect or ios_web_redirect is provided, it will override the default store listing link for that platform within the campaign and redirect users to the specified URL instead.

Response

Standard Campaign Response:
{
    "msg": "Campaign created successfully!",
    "status": 201,
    "data": {
        "id": 123,
        "name": "Summer Sale 2023",
        "link": "https://lr-dev.subbox.in/promo/summer25?c=summer-sale-2025",
        "website": "https://www.your-website.com",
        "display_id": "summer-sale-2025",
        "created_at": "2023-05-01T12:00:00Z"
    }
}
Short Link Campaign Response:
{
    "msg": "Campaign created successfully!",
    "status": 201,
    "data": {
        "id": 124,
        "name": "Spring Launch 2024",
        "link": "https://app.domain.com/?c=spring-launch-2024",
        "website": "https://www.your-website.com",
        "display_id": "spring-launch-2024",
        "created_at": "2023-05-01T12:00:00Z"
    }
}

Response Properties

PropertyTypeDescription
idnumberUnique numerical identifier for the campaign in the system.
namestringThe campaign name as provided in the request.
linkstringThe generated shareable campaign URL. For short links, this will be in format https://app.domain.com/?c={display_id}.
websitestring|nullThe desktop fallback URL. Will be null for short link campaigns.
display_idstringThe campaign’s display identifier (custom or auto-generated).
created_atstringISO 8601 timestamp of when the campaign was created.

3. Edit Campaign

Update an existing campaign.

Request

PATCH /api/v1/campaigns/:display_id

Request Body

{
    "name": "campaign name",
    "active": false
}
ParameterTypeDescription
namestringOptional. Name of the campaign
activebooleanOptional. Campaign status

Responses

  1. 200 Campaign updated successfully
  2. 400 Invalid request parameters
  3. 404 Campaign not found
  4. 500 Internal server error

Success Response

{
    "msg": "Campaign updated successfully!",
    "status": 200,
    "data": {
        "display_id": "TOhmGM",
        "name": "campaign name",
        "created_at": "2025-07-09T17:18:41.912Z",
        "update_at": "2025-07-17T08:58:26.740Z",
        "google": false,
        "meta": false,
        "meta_campaign_id": "",
        "meta_web_to_app": false,
        "active": false,
        "default_link": true,
        "attributed_users": 0
    }
}

Error Responses

HTTP StatusMessageWhen/Why
400”Campaign display ID is required!”If the display_id param is missing
400”At least one field (name or active) is required for update!”If both name and active are missing in the request body
400”Campaign name cannot be empty!”If name is provided but is empty or only whitespace
400”Active field must be a boolean!”If active is provided but is not a boolean
404”Campaign not found!”If the campaign with the given display_id does not exist
500”Internal server error”

4. Delete Campaign

Delete an existing campaign.

Request

DELETE /api/v1/campaigns/:display_id

Responses

  1. 204 Campaign deleted successfully
  2. 400 Invalid request parameters
  3. 404 Campaign not found
  4. 500 Internal server error

Success Response

{
    "msg": "Campaign deleted successfully!",
    "status": 204
}

Error Responses

HTTP StatusMessageWhen/Why
400”Campaign display ID is required!”If the display_id param is missing
404”Campaign not found!”If the campaign with the given display_id does not exist
500”Internal server error”

Best Practices

  1. Campaign naming: Use descriptive names that identify the purpose of the campaign
  2. Deep links: Ensure your deep links are properly formatted and lead to valid destinations
  3. Custom IDs: Use meaningful custom display IDs that are easy to recognize and remember. Duplicate ids are not allowed!
  4. Desktop links: Provide a link_for_desktop_users URL to ensure desktop visitors are redirected to a relevant webpage instead of app stores.

Examples

Creating a New Campaign

fetch("https://api.linkrunner.io/api/v1/create-campaign", {
    method: "POST",
    headers: {
        "Content-Type": "application/json",
        "linkrunner-key": "YOUR-SERVER-KEY",
    },
    body: JSON.stringify({
        name: "Product Launch 2023",
        deeplink: "https://app.domain.com/promo/summer25",
        link_for_desktop_users: "https://www.your-website.com",
        custom_display_id: "summer-sale-2025",
    }),
})
    .then((response) => response.json())
    .then((data) => console.log(data))
    .catch((error) => console.error("Error:", error));

Editing a Campaign

fetch("https://api.linkrunner.io/api/v1/campaigns/TOhmGM", {
    method: "PUT",
    headers: {
        "Content-Type": "application/json",
        "linkrunner-key": "YOUR-SERVER-KEY",
    },
    body: JSON.stringify({
        name: "Updated Campaign Name",
        active: true,
    }),
})
    .then((response) => response.json())
    .then((data) => console.log(data))
    .catch((error) => console.error("Error:", error));

Deleting a Campaign

fetch("https://api.linkrunner.io/api/v1/campaigns/TOhmGM", {
    method: "DELETE",
    headers: {
        "linkrunner-key": "YOUR-SERVER-KEY",
    },
})
    .then((response) => response.json())
    .then((data) => console.log(data))
    .catch((error) => console.error("Error:", error));

Error Handling

The API will return appropriate HTTP status codes along with error messages when issues occur. Common errors across all endpoints include:
  • 400 Bad Request: Missing required parameters or invalid input
  • 401 Unauthorized: API key is required or invalid
  • 404 Not Found: Campaign not found
  • 429 Too Many Requests: You’ve exceeded the rate limit, please try again later
  • 500 Internal Server Error: Contact support if this persists
Specific error responses for each endpoint are detailed in their respective sections above. For any help please reach out to darshil@linkrunner.io