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Linkrunner integrates with MoEngage to automatically send attribution data, helping you understand which campaigns are driving user acquisition and engagement.

How it works

Every time a user is attributed by Linkrunner, we automatically send a request to MoEngage to update the corresponding user’s profile with custom properties:
  • lr_campaign - The campaign identifier
  • lr_ad_network - The ad network source

Example

  • User ID 24 came from campaign link: https://app.linkrunner.io/?c=AXb1c2
  • In MoEngage, for user profile with ID 24, you’ll see lr_campaign set to AXb1c2 and lr_ad_network set to an ad network source

Prerequisites

Steps to setup

1

Get Credentials from MoEngage and Configure in Linkrunner

First, you need to get your credentials from your MoEngage dashboard.
  1. Log in to your MoEngage Dashboard
  2. Navigate to Settings > Account > APIs using the left navigation menu
  3. Locate the Workspace ID: It is displayed under the Workspace ID (formerly known as App ID) section. You can use the copy icon to grab this unique identifier.
  4. Locate the Data API Key:
    • Scroll down to the API keys section on the same page
    • Find the Data tile
    • If you have not generated one yet, click Generate Key
    • Click the copy icon in the Data tile to copy your Data API Key
  5. In Linkrunner, navigate to Integrations from the left-hand panel
  6. Under Analytics, click Configure for MoEngage
  7. Enter your Workspace ID and Data API Key
2

Select Your Data Center

To find your data center, look at the URL in your browser tab when you’re on the MoEngage dashboard.For example, if your URL is https://dashboard-01.moengage.com/v4/#/settings-v2/accounts/api, then “01” is your data center.Select the appropriate data center based on your URL:
3

Map User Identifiers in SDK

To properly link users between Linkrunner and MoEngage, you need to pass the user ID in the signup function.
Important: Make sure to pass the id in the userData parameter of the signup function of the SDK to match with your MoEngage user profiles.
4

Sync with MoEngage (Optional)

Use the Sync feature in the following scenarios:
  • First time after adding your MoEngage credentials
  • If you see discrepancies in attribution data on MoEngage profiles
To sync, click the Sync with MoEngage button in the Linkrunner integration settings. This process may take a while depending on the number of users.

Viewing Attribution Data

After the integration is complete, you can view the attribution data in MoEngage:
  1. Navigate to a user profile in the MoEngage dashboard
  2. Look for the user attributes section
  3. You’ll see lr_campaign and lr_ad_network attributes with the corresponding values
This data can be used to:
  • Create segments based on acquisition source
  • Personalize messaging based on campaign origin
  • Analyze user behavior by acquisition channel