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Overview

Create each campaign link from All Campaigns → Create Link in the affiliate dashboard. Linkrunner generates a tracking-link template with the parameters configured for your affiliate account. Copy the exact template into your platform. Do not build the URL or add parameters manually. A generated template may look like this:
The domain belongs to the advertiser. c is the Linkrunner campaign identifier. Values such as {click_id} and {campaign_id} are your platform’s macros, using the syntax configured for your affiliate account. Your platform replaces those macros before it sends the click to Linkrunner. Linkrunner does not expand them for you.
Does your placement send the user straight to the store without opening a browser (OEM icons, preloads)? Report those clicks from your server instead. See Server-to-Server Clicks.
The same link exists in two states, and mixing them up is the most common cause of missing attribution. The template you configure, carrying your macros:
The URL that actually reaches Linkrunner, after your platform substitutes them:
Macro syntax varies by platform. {click_id}, {TID}, ##CLICKID## and [clickid] are all common. Use whatever your own platform expands; Linkrunner never expands it for you.
Your platform must replace its own click macros before the click reaches Linkrunner. If the final URL still contains a value like {click_id} or {campaign_id}, Linkrunner stores it as text and the conversion cannot be matched back to your click. Linkrunner only fills macros in the server-to-server postback URL.

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Parameters

You fill each parameter with your own value at click time.

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Required

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Passthrough values

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Device and request

Pass device advertising IDs when you have them. They improve match rates, especially for device-ID matching.
URL-encode every value before appending it. Linkrunner stores values as received.
Do not add postback-only values to the tracking link.

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Example

A complete click tracking link:

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Troubleshooting

Conversions arrive with an empty click ID. You did not send tid on the click, or the value was empty. Confirm the final clicked URL includes tid= with a unique value. The final URL still shows {click_id} or another macro. Your platform did not replace that macro before redirecting the user. Replace it in your platform first, then send the resolved value to Linkrunner. Installs are not attributed to your clicks. Check that traffic actually passes through the Linkrunner tracking link and that the campaign identifier (c) is correct. If you rely on device-ID matching, make sure gaid or idfa is present on the click. Need help? Contact support@linkrunner.io