Skip to main content

​
Overview

Linkrunner gives the advertiser a tracking link for each campaign. You point your traffic at that link and append the parameters below. These parameters tell Linkrunner who sent the click so it can attribute the install and return your identifiers on the postback. A tracking link looks like this. The domain is the advertiser’s own tracking domain, so always use the exact link Linkrunner provides. The example below uses track.example.com as a placeholder.
c is the Linkrunner campaign identifier, set by the advertiser when they create the link. You add the rest.
Your platform must replace its own click macros before the click reaches Linkrunner. If the final URL still contains a value like {click_id} or {campaign_id}, Linkrunner stores it as text. Linkrunner only fills macros in the server-to-server postback URL.

​
Parameters

You fill each parameter with your own value at click time.

​
Required

​
Passthrough values

​
Device and request

Pass device advertising IDs when you have them. They improve match rates, especially for device-ID matching.
URL-encode every value before appending it. Linkrunner stores values as received.
Do not add postback-only values to the tracking link.

​
Example

A complete click tracking link:

​
Troubleshooting

Conversions arrive with an empty click ID. You did not send tid on the click, or the value was empty. Confirm the final clicked URL includes tid= with a unique value. The final URL still shows {click_id} or another macro. Your platform did not replace that macro before redirecting the user. Replace it in your platform first, then send the resolved value to Linkrunner. Installs are not attributed to your clicks. Check that traffic actually passes through the Linkrunner tracking link and that the campaign identifier (c) is correct. If you rely on device-ID matching, make sure gaid or idfa is present on the click. Need help? Contact support@linkrunner.io