TikTok Ads Integration

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Overview

TikTok Ads integration with Linkrunner enables you to run powerful app growth campaigns while optimizing on real in-app events and providing seamless deferred deep linking. This integration allows you to track installs, sign-ups, purchases, and custom events across both Android and iOS platforms. 📱 Works for both Android & iOS Apps

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What You’ll Get

• Optimization on real in-app events — Track and optimize on Install, Sign Up, Purchase, and custom events
• Deferred deep linking — Drop users into the right screen after first open, even if they need to install the app first
• Consistent tracking — Unified tracking across Android & iOS via the Linkrunner SDK
• Cross-platform consistency — Track installs across iOS and Android with one unified flow

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Setup Process

Setting up TikTok Ads integration involves two main steps: configuring a pixel in TikTok Events Manager and setting up your first campaign.

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1. Configuring Pixel in TikTok Events Manager

This process takes approximately 5 minutes and connects your app tracking with TikTok’s advertising platform.

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Step 1: Connect TikTok Account on Linkrunner

1. Go to TikTok Integration tab on Linkrunner

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Step 2: Add TikTok Account

1. Click Add TikTok Account to add your TikTok Ads account

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Step 3: Navigate to TikTok Ads Manager

1. Go to TikTok Ads Manager
2. Select the Ads Manager of the account that is being used

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Step 4: Access Events Manager

1. Select Tools from the top bar
2. Select Events Manager

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Step 5: Connect Data Source

1. Click on Connect data source

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Step 6: Select Web as Data Source

1. Select Web from the available options

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Step 7: Add Your Website

1. Enter your website link in the provided field
2. Click Continue

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Step 8: Choose Manual Setup

1. Click on Manual setup option

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Step 9: Select Events API

1. Click on Events API as your setup method

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Step 10: Name Your Pixel

1. Add a descriptive name for your TikTok Pixel
2. Click Continue

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Step 11: Select Template

1. Select a template (E-commerce recommended)
2. Click Continue

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Step 12: Copy Credentials

1. Copy the Pixel ID from the setup screen
2. Copy the Access Token from the setup screen

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Step 13: Configure Pixel on Linkrunner

1. Go back to Linkrunner and click on the TikTok Ads account you added

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Step 14: Paste Credentials

1. Paste the Pixel ID and Access Token on Linkrunner

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2. Setting up your first TikTok campaign

After your pixel is configured, you can create your first TikTok ad campaign optimized for app conversions.

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Step 1: Switch to Full Version

1. Click the Switch to Full Version button

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Step 2: Configure Campaign Settings

1. Select Sales as the conversion type
2. Select Website as the Sales Destination
3. Click Continue

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Step 3: Configure Optimization and Bidding

1. In the Optimization and bidding section:
   • Select Goal as Conversion
   • Select Data connection to the pixel you created and integrated with Linkrunner
   • Select Optimization event based on which you would like to optimize your ad campaign (common events include: Install, Sign Up, Purchase, or custom events)
2. Click Continue to configure ads

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Step 4: Create Linkrunner Campaign Links

Before setting up your ads, create campaign links in Linkrunner:

1. Go to Linkrunner Dashboard
2. Create a new campaign for each ad creative you plan to run
3. Copy the Shareable campaign link for each campaign

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Step 5: Add Destination URLs

1. For every ad you create, add a different Linkrunner Campaign Link in the Destination URL field
2. This allows you to track performance for each ad creative separately

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Step 6: Add More Ads to Ad Group

1. Add more ads with different destination links to the ad group

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Deferred Deep Linking

One of the powerful features of running TikTok ads with Linkrunner is deferred deep linking support:

• If your campaign includes deep link parameters, Linkrunner ensures that after the install and first open, users land on the correct in-app content
• This means a user who clicked an ad for a specific product but hadn’t installed your app yet will still be taken directly to that product screen inside the app after installation
• Works seamlessly across both iOS and Android platforms

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Why Run Web-to-App Ads?

Running web-to-app ads with TikTok gives you more flexibility and control over your campaigns, while still unlocking:

• In-app event optimization — TikTok can optimize on installs or post-install events like purchases
• Deferred deep linking — Users land on the right content inside your app after they install from the ad
• Cross-platform consistency — Track installs across iOS and Android with one unified flow
• Better attribution — More accurate tracking of user acquisition and in-app behavior

For any questions or assistance with TikTok Ads integration, please contact us at [email protected].