TikTok Ads Integration

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Overview

TikTok Ads integration with Linkrunner enables you to run powerful app growth campaigns while optimizing on real in-app events and providing seamless deferred deep linking. This integration allows you to track installs, sign-ups, purchases, and custom events across both Android and iOS platforms. 📱 Works for both Android & iOS Apps

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What You’ll Get

• Optimization on real in-app events — Track and optimize on Install, Sign Up, Purchase, and custom events
• Deferred deep linking — Drop users into the right screen after first open, even if they need to install the app first
• Consistent tracking — Unified tracking across Android & iOS via the Linkrunner SDK
• Cross-platform consistency — Track installs across iOS and Android with one unified flow

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Setup Process

Setting up TikTok Ads integration involves two main steps: configuring a pixel in TikTok Events Manager and setting up your first campaign.

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1. Configuring Pixel in TikTok Events Manager

This process takes approximately 5 minutes and connects your app tracking with TikTok’s advertising platform.

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Step 1: Connect Data Source

1. Go to TikTok Events Manager
2. Click on Connect data source

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Step 2: Select Web as Data Source

1. Select Web from the available options

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Step 3: Add Your Website

1. Enter your website link in the provided field
2. Click Continue

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Step 4: Choose Manual Setup

1. Click on Manual setup option

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Step 5: Select Events API

1. Click on Events API as your setup method

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Step 6: Name Your Pixel

1. Add a descriptive name for your TikTok Pixel
2. Click Continue

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Step 7: Select Template

1. Select a template (E-commerce recommended)
2. Click Continue

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Step 8: Copy Credentials

1. Copy the Pixel ID from the setup screen
2. Copy the Access Token from the setup screen
3. Send both credentials to the Linkrunner team at access@linkrunner.io

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2. Setting up your first tikTok campaign

After your pixel is configured, you can create your first TikTok ad campaign optimized for app conversions.

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Step 1: Create Campaign

1. Create a new campaign with Sales > Website conversion objective

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Step 2: Set Optimization Goal

1. Under Campaign info > Optimization goal, select Conversion

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Step 3: Select Your Pixel

1. Select the TikTok pixel you created in the previous steps

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Step 4: Choose Optimization Event

1. Select the event based on which you would like to optimize your ad campaign
2. Common events include: Install, Sign Up, Purchase, or custom events

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Step 5: Create Campaign in Linkrunner Dashboard

1. Go to Linkrunner Dashboard
2. Create a new campaign
3. Copy the Shareable campaign link
4. Use this link as the destination URL when setting up your ad set in TikTok

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Step 6: Complete Campaign Setup

After selecting your optimization event, continue setting up your ad campaign with your targeting, creative, and budget preferences. Once completed, Linkrunner will track all downloads, sign-ups, and in-app events like purchases and custom actions!

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Deferred Deep Linking

One of the powerful features of running TikTok ads with Linkrunner is deferred deep linking support:

• If your campaign includes deep link parameters, Linkrunner ensures that after the install and first open, users land on the correct in-app content
• This means a user who clicked an ad for a specific product but hadn’t installed your app yet will still be taken directly to that product screen inside the app after installation
• Works seamlessly across both iOS and Android platforms

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Why Run Web-to-App Ads?

Running web-to-app ads with TikTok gives you more flexibility and control over your campaigns, while still unlocking:

• In-app event optimization — TikTok can optimize on installs or post-install events like purchases
• Deferred deep linking — Users land on the right content inside your app after they install from the ad
• Cross-platform consistency — Track installs across iOS and Android with one unified flow
• Better attribution — More accurate tracking of user acquisition and in-app behavior

For any questions or assistance with TikTok Ads integration, please contact us at darshil@linkrunner.io.