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Your agency can run your affiliate partners for you. The agency creates each tracking link inside your project and picks the affiliate as its ad channel. Installs and events are credited to the affiliate, so their postbacks fire as usual, and the campaign is marked with the agency that built it. The examples on this page use Acme Finance (the customer), Brightline Media (the agency), and Orbit Ads and Nova Rewards (affiliates). All data is made up.

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1. Connect your affiliate partners

Open Integrations and scroll to Affiliate Partners. Every affiliate on Linkrunner has a card here. Click Connect on each one you work with. Nova Rewards and Orbit Ads connected, Zenith Clicks with Connect, under Integrations → Affiliate Partners A connected card shows Not configured until the affiliate maps which of your events they receive. They do this from their own account, see Event mapping.
Your affiliate is not listed? Click Suggest Affiliate Partner at the top of the section, or ask them to create an affiliate account. Their card appears once Linkrunner approves it.

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2. Engage your agency and let it create campaigns

Scroll down to Agencies and click Connect on your agency, or Invite Agency if they are not on Linkrunner yet. See Invite an agency. Brightline Media engaged under Integrations → Agencies The access panel opens as soon as you connect. Turn on Campaigns → Edit so the agency can create campaigns, then click Save. See Control agency access for every switch.

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3. The agency creates a campaign for the affiliate

The agency does this from their own Linkrunner account. Send them these steps.
1

Open the customer's project

Sign in to Linkrunner Dashboard, pick the customer’s project from the project picker, open All Campaigns and click Create Link.
2

Name the campaign

Enter a Campaign Name that names the affiliate, so everyone recognises it.Campaign name and display ID in the agency's Create Link form
3

Pick the affiliate as Ad Channel

Open Advanced Options, start typing the affiliate’s name under Ad Channel, and pick it. Affiliates appear in the list only once the customer has connected them.Ad Channel filtered to the connected affiliate Orbit Ads
4

Create and share the link

Click Create Campaign, then send the link to the affiliate.Campaign created for Orbit Ads
Pick the affiliate under Ad Channel. A campaign with no ad channel is not credited to the affiliate, and they receive no postbacks for it.

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4. What each of you sees on the campaigns page

Everyone opens the same campaign list (App Campaigns in your sidebar, All Campaigns for the agency and the affiliate), but each account sees a different slice of it.

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You (the customer)

You see every campaign in your project. A campaign the agency built for an affiliate carries two logos next to its name: the affiliate’s and the agency’s. The customer's campaign list: every campaign, with affiliate and agency logos Hover over a logo to see what it means. The affiliate’s logo reads Attributed to Orbit Ads, and the agency’s reads Built by Brightline Media. Hovering the agency's logo shows Built by Brightline Media

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The agency

The agency sees the campaigns it built, each with the affiliate’s logo next to its name. Spend and revenue columns appear only if you turned on Revenue & spend for them. The agency's campaign list, limited to the campaigns it built

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The affiliate

The affiliate sees only the campaigns attributed to it, including those the agency built for it, with the agency’s logo on them. It never sees your spend or revenue, your other partners’ campaigns, or your own campaigns. The affiliate's campaign list, limited to campaigns attributed to it

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Side by side

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Troubleshooting

The affiliate is missing from the agency’s Ad Channel list. You have not connected that affiliate, or nobody from the affiliate has joined their Linkrunner account yet. Connect them in Integrations → Affiliate Partners, and ask the affiliate to accept their invitation. “That partner is not connected to this project”. Same cause as above. The agency can only pick affiliates you have connected. The agency has no Create Link button. Turn on Campaigns → Edit for the agency in Settings → Members. See Control agency access. The affiliate cannot see a campaign the agency made. The agency left Ad Channel empty or picked another channel. The affiliate only sees campaigns attributed to them. Ask the agency to create a new campaign with the affiliate as Ad Channel. Need help? Contact support@linkrunner.io