The Q1 2025 release delivers significant platform improvements, new SDK capabilities, and enhanced tracking features to elevate your marketing analytics experience.

Major Features

Custom Event Tracking

Take control of your conversion funnel with enhanced event tracking:

  • Custom User Events: Define up to 5 additional user events for your unique conversion path
  • High Volume Support: Track up to 10 million custom events every month at no additional cost
  • Enhanced User Identification: Added tracking of 4 new user-level IDs - GAID, GCLID, IDFA, and IDVA

Campaign Sharing Capabilities

Easily share campaign performance with stakeholders:

  • Targeted Sharing: Share specific campaign stats with marketing partners or team members via email
  • Streamlined Access: Recipients get direct access to only the campaign data you choose to share
  • Simple Workflow: Access the share button from any campaign in the top right corner of the dashboard

New Data Integrations

Connect your marketing data across your analytics stack:

  • Amplitude Integration: Seamless data flow between Linkrunner and Amplitude
  • PostHog Integration: Easily connect your Linkrunner attribution data with PostHog analytics
  • Enhanced API/Webhook Data: Added Meta campaign level breakdown data including Ad Campaign, Ad Group, and Ad Asset (Name/ID)

Jio Ads Network Integration

Expanded our ad network capabilities with a new integration:

  • Rapid Implementation: Built and implemented the Jio Ads Network integration system within two weeks
  • Scalable Architecture: Created a flexible framework that can be extended to other ad networks (such as Zepto, PhonePe ads)
  • Enterprise-Ready: Successfully deployed for production use with comprehensive tracking and attribution

Infrastructure Improvements

Server Migration & Performance Enhancements

  • Zero-Downtime Migration: Successfully migrated to new AWS infrastructure with no service interruption
  • Performance Boost: New infrastructure delivers 12x faster load times, especially for high-volume campaigns
  • Scalability Improvements: Enhanced system architecture to handle growing data volumes

Bug Fixes and Improvements

  • Open-in-App Browser Fix: Resolved tracking issues for open-in-app browsers, improving user experience and achieving 95% user attribution
  • Click Validation: Implemented improved fraud detection and click validation systems
  • Date/Time Filter Accuracy: Fixed attribution window calculation issues for precise reporting of downloads and onboards
  • Performance Optimization: Resolved loading speed issues for high-volume campaigns (100K+ clicks/installs)

SDK Updates

Latest Version: LR 1.1.1

  • Expo Support: Added new SDK support for applications built with Expo
  • Function Placement Guide: Enhanced documentation to simplify implementation
  • New Method Structure: Introduced more specific methods to replace the deprecated .trigger method:
    • linkrunner.signup
    • linkrunner.setUserData
    • linkrunner.triggerDeeplink
  • Developer Resources: Updated documentation and schemas for API/webhook integration

Documentation Updates

  • Launched our official SDK guide for easy integration at docs.linkrunner.io
  • Added comprehensive API and webhook documentation with schema details

Upcoming Features

We’re working on several exciting features for upcoming releases:

  • User retention analytics at the campaign level
  • Enhanced Meta Ads breakdown on dashboard (3 levels: Ad Campaign, Ad Group, Ad Asset)
  • Google Ads tracking support
  • SKAdNetwork support for iOS devices
  • Uninstall and reinstall user cohorts

For detailed implementation guides, visit our SDK Documentation or contact us at darshil@linkrunner.io.