> ## Documentation Index > Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt > Use this file to discover all available pages before exploring further. # Track sign-ups and purchases on your website Source: https://docs.linkrunner.io/features/web-events-tracking Decide which website events to send, so Web Campaigns shows sign-ups and revenue for every channel and campaign. **Before you start** - For: Marketers, with a developer - Time: About 15 minutes to plan, plus your developer's time - You need: The Web SDK on your website (see Web SDK) - You need: A developer who can add a few lines of code, or Shopify admin access The Web SDK counts visits and page views on its own. Sign-ups, purchases and other actions only show up once your website sends them as events. This page tells you which events to ask your developer for, and where each one shows up. The code is in the [Web SDK guide](https://docs.linkrunner.io/sdk/web#2-identify-users-and-track-events). ## The events to send | What happens on your website | Event to send | What it unlocks | | --------------------------------------------- | --------------------------- | --------------------------------------------------------------- | | Someone signs up or logs in | `identify`, then `signup` | **Sign-ups**, **Conversion**, **Unique Users** and the **Users** list | | Someone pays | `purchase`, with the amount | **Purchases**, **Revenue** and **ROAS** | | Any other step you care about | A custom event, such as `add_to_cart` | A column of its own, and a conversion you can send to ad networks | `identify` passes your own user ID for the person, so Linkrunner can join their visits to their account. Call it before the `signup` event. Use a stable ID from your system, not an email address. ## Get the names exactly right Linkrunner recognizes sign-ups and purchases by the event name alone. Upper or lower case matters, so `Signup` counts as a custom event, not a sign-up. | Counts as | Event names | | --------- | -------------------------------------------------------------------------- | | Sign-up | `signup`, `sign_up`, `register`, `login`, `sign in` | | Purchase | `purchase`, `payment_completed`, `order_completed` | For revenue, put the amount in the purchase event's `value` or `amount` field, and add `currency`. Linkrunner doesn't convert currencies, so send every purchase in the same currency as your project. ```js lr.identify(String(user.id)) lr.track('signup') lr.track('purchase', { amount: 1499, currency: 'INR' }) lr.track('add_to_cart') ``` Give custom events short, lowercase names with `_`, such as `add_to_cart` or `trial_started`, and keep each name the same everywhere on your website. ## Check that events arrive Open [SDK Console → Testing](https://dashboard.linkrunner.io/dashboard/sdk-console/web-sdk-setup). Register your browser, then work through **Sign-up Tracking**, **Custom Events Tracking** and **Revenue Event Tracking**. Each step shows the event as soon as your website sends it. ![SDK Console Testing steps: Register Test Browser, Sign-up Tracking, Attribution Testing, Custom Events Tracking and Revenue Event Tracking](https://docs.linkrunner.io/images/web-events-tracking/sdk-testing.webp) Step-by-step instructions are in [Test the Web SDK](https://docs.linkrunner.io/testing/web-sdk-testing). ## Where your events show up - **Web Campaigns.** **Sign-ups**, **Purchases** and **Revenue** fill in for every channel and campaign. See [Read your Web Campaigns report](https://docs.linkrunner.io/features/web-campaigns-report). - **Custom event columns.** On Web Campaigns, click the sliders icon to open **Edit Columns**, then click **Custom Event** and pick the event. **Cost Per Event** adds what each one cost. - **Campaign details.** Click a row to see every event its visitors sent under **Post-click events**. ![Edit Columns with a custom event column added](https://docs.linkrunner.io/images/web-events-tracking/custom-event-column.webp) ## Send events to your ad networks Send website sign-ups and purchases to Meta and Google Ads, so they can find more people like your customers: - [Send website conversions to Meta](https://docs.linkrunner.io/features/meta-web-conversions) - [Send website conversions to Google Ads](https://docs.linkrunner.io/features/google-ads-web-conversions) ## Shopify stores On Shopify, you add four short snippets in the Shopify admin, with no server work. They send sign-ups, and purchases from the checkout with the order value. See [Shopify](https://docs.linkrunner.io/sdk/shopify). ## Send events from your server If a purchase is confirmed on your server, such as after a payment webhook, send it with the [Event Capture API](https://docs.linkrunner.io/api-reference/event-capture) or the [Revenue Tracking API](https://docs.linkrunner.io/api-reference/revenue-tracking), with `source` set to `web`. - Pass the same user ID you passed to `identify`. Linkrunner credits the event to the campaign of that user's last website visit in the past 90 days. If the Web SDK never saw the user, the event shows under **Direct**. - Server events are not sent to Meta, because Meta needs the page the event happened on. Send purchases you want Meta to see from the website. - Send each purchase from either the website or the server, not both. Linkrunner doesn't remove duplicates, so sending both counts it twice. ## Troubleshooting **Sign-ups show 0.** Your website doesn't send the event yet, or its name doesn't match the table above. Check what arrives in SDK Console → Testing. **Revenue shows 0 but Purchases don't.** The purchase event has no `value` or `amount` field. Add the amount as a number. **A custom event is missing from the Custom Event list.** Linkrunner lists events it has received. Send the event once, then reopen **Edit Columns**. **Need help?** Contact