> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Running Remarketing Campaigns

Once you have [created your audience segments](/features/remarketing-audience-segments), you can use them to run remarketing campaigns on Meta and Google.

## Meta

### Prerequisites

* You have created a [Custom Audience](/features/remarketing-audience-segments#meta) in Meta Ads Manager.

### Steps

1. Open **Ads Manager** and click **Create**.

2. Select the right campaign objective.

<img src="https://mintcdn.com/linkrunner-01ef8e08/pW7BRH3hMZeQLf8K/images/remarketing/create%20meta%20campaign.png?fit=max&auto=format&n=pW7BRH3hMZeQLf8K&q=85&s=0326829a1ada124bf2fa3cfc29ad0381" width="3018" height="1708" data-path="images/remarketing/create meta campaign.png" />

3. Set the campaign name.

4. At the ad set level, scroll to the **Audience** section.

5. Under **Include these custom audiences**, search for and add the custom audiences you created in Audience Manager.

<img src="https://mintcdn.com/linkrunner-01ef8e08/pW7BRH3hMZeQLf8K/images/remarketing/adding%20audience%20to%20camp.png?fit=max&auto=format&n=pW7BRH3hMZeQLf8K&q=85&s=0aa1a20fafbae6908c3739a38ec87fab" width="3020" height="1792" data-path="images/remarketing/adding audience to camp.png" />

6. Configure the rest of your ad set (placements, budget, schedule) and add your creatives.

7. Review and publish the campaign.

## Google

### Prerequisites

* You have created an [audience segment](/features/remarketing-audience-segments#google) in Google Ads Audience Manager.

### Steps

1. In Google Ads, click **New campaign**.

2. Pick a campaign goal and subtype.

<img src="https://mintcdn.com/linkrunner-01ef8e08/pW7BRH3hMZeQLf8K/images/remarketing/google%20create%20new%20camp.png?fit=max&auto=format&n=pW7BRH3hMZeQLf8K&q=85&s=c00b58c62da2d4bbd830e3e54c1c7693" width="3006" height="1688" data-path="images/remarketing/google create new camp.png" />

<Note>
  The **App engagement** subtype is only available for apps with 50,000+ installs.
</Note>

3. Select your app platform and choose the app.

4. Set budget, bidding, locations, and campaign dates.

5. At the ad group level, scroll to the **Audience signal** section.

6. Click **Add an audience signal** and select your saved audience list or audience segment.

<img src="https://mintcdn.com/linkrunner-01ef8e08/pW7BRH3hMZeQLf8K/images/remarketing/google%20select%20audience.png?fit=max&auto=format&n=pW7BRH3hMZeQLf8K&q=85&s=5e0815e454b4b906f9b4be201b305433" width="1606" height="1514" data-path="images/remarketing/google select audience.png" />

7. Add creatives and assets.

8. Review campaign settings and launch.