> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Send website conversions to Google Ads

Source: https://docs.linkrunner.io/features/google-ads-web-conversions

Upload sign-ups and purchases from your website to Google Ads conversion actions, so Google can bid for the visitors who convert.

**Before you start**

- For: Marketers
- Time: About 10 minutes
- You need: Your Google Ads account connected, with the Data Manager permission
- You need: Sign-up or purchase events coming from your website
- You need: Auto-tagging on in Google Ads

When someone who clicked your Google ad signs up or buys on your website, Linkrunner uploads that conversion to a conversion action in your Google Ads account. Google then counts it for the ad and can use it to optimize your bidding.

> **Note:**
>
> Connected Google Ads a while ago? Reconnect it on the **Account Integration** tab and approve every permission Google asks for. Uploading website conversions needs Google's **Data Manager** permission, which older connections don't have.

## 1. Open the web event mapping

1. Go to [Integrations](https://dashboard.linkrunner.io/dashboard/integrations) and open **Google Ads**.
2. Switch to **Web** at the top.
3. Open the **Web Event Mapping** tab. If you have connected more than one Google Ads account, pick the account first.

![Web Event Mapping for Google Ads with purchase and sign_up mapped to conversion actions](https://docs.linkrunner.io/images/google-ads-web-conversions/web-event-mapping.webp)

## 2. Add a mapping for each event

1. Click **Add Mapping**.
2. Under **Your Web Events**, pick your website event, such as `lead_form_submitted`. The list shows the events Linkrunner has received from your website.
3. Under **Google Ads Event**, pick the closest match: **Purchase**, **Sign Up**, **Generate Lead**, **Add To Cart**, **Begin Checkout** or **Custom Web Event**. To type your own name, pick **Custom Event**. Each Google Ads event can be used in one mapping only.
4. Under **Conversion action**, pick the Google Ads conversion action that should receive it.

   ![The Conversion action list with existing actions and Create new](https://docs.linkrunner.io/images/google-ads-web-conversions/conversion-action.webp)

5. For purchases, turn on **Send Revenue** and pick the **Currency** your website sends.
6. Save the row.

Each mapping needs a conversion action. Without one, nothing is sent to Google.

### Create a conversion action from Linkrunner

If you don't have a suitable conversion action, pick **Create new…** in the **Conversion action** list. Give it a **Name**, pick a **Goal** such as **Purchase**, **Sign-up** or **Submit lead form**, and click **Create**. Linkrunner creates it in your Google Ads account and selects it.

![Create Google conversion action with Name and Goal](https://docs.linkrunner.io/images/google-ads-web-conversions/create-conversion-action.webp)

The list only shows conversion actions that can receive uploaded website conversions. Actions of other types, such as app installs, are hidden.

## 3. Send a test event

Click the paper plane icon on a row. Linkrunner asks Google to check the upload without counting it, and shows whether Google accepted it.

## What Google receives

For each mapped event, Linkrunner uploads:

- The Google click ID: `gclid`, or `gbraid` or `wbraid` for some iOS traffic.
- The time of the conversion.
- An order ID, so Google doesn't count the same conversion twice.
- The value and currency, when **Send Revenue** is on.

Only visits from a Google ad click carry a click ID, so only those conversions are uploaded. Linkrunner doesn't send email addresses or phone numbers.

## Troubleshooting

**"<account name> cannot receive web conversions yet".** The Google Ads account is missing the Data Manager permission. Reconnect it on the **Account Integration** tab and approve every permission. Mappings you made before still work once you reconnect.

**"Conversion actions could not be loaded".** Check that the account still has Google Ads API access and the connection is authorized, then reload the page.

**"No conversion action selected".** The row has no conversion action, so nothing is sent. Pick one, or create one.

**"This conversion action cannot receive uploaded web conversions".** Google rejects uploads to this type of action. Pick another action, or create a new one from Linkrunner.

**Conversions don't show in Google Ads.** Check that the visitors came from a Google ad with auto-tagging on, so their visits had a `gclid`. Google can take a few hours to show uploaded conversions.

**Need help?** Contact <support@linkrunner.io>