> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Data Export: CSV exports for campaigns and users
> How to export Linkrunner campaign and user data to CSV, what each export type contains, and how to read the numbers correctly.
**Data Export gives you your Linkrunner data as a CSV file.** You choose what you want, we build the file in the background, and we email it to you as an attachment when it is ready. Most exports finish in a few minutes.
There are two places to export from: **Settings** for a whole project, and the **campaign drawer** for a single campaign.
## Export a whole project
Go to **Settings**, open **Data Export**, then the **Export Data** tab. Pick a date range if you want one, then open **Export as CSV** and choose what to export.
The menu is split into two groups, **Install Attribution** and **Re-engagement**, and each group offers the same four datasets. Overall Data has an arrow because it opens into two choices, Campaign and Ad Set and Creative.
Leaving the date range empty exports the last 3 months. You can export at most 3 calendar months at a time.
## Export a single campaign
Open the **Campaigns** page and click any campaign. In the drawer that opens, click the download icon in the top right. You can pick a date range here too.
A campaign export gives you the two user lists, **All Onboarded Users** and **Paying Users**. Overall Data is a project level export only.
**The campaign drawer follows the view the Campaigns page is already on.** There is no separate picker in the drawer. If you switch the Campaigns page to Re-engagement and then export from a campaign, you get re-engagement users. Switch it back to Install Attribution to export install attribution users.
## Install Attribution or Re-engagement
Every export is one of these two views.
| View | What it covers |
| ----------------------- | ------------------------------------------------------------------------ |
| **Install Attribution** | How users first arrived. New installs and the campaigns that drove them. |
| **Re-engagement** | Users you brought back. Re-engagement and retargeting activity only. |
## The four datasets
One row per campaign per day. Use this when you want numbers that match the Campaigns dashboard.
Breaks each campaign down into its ad sets, creatives and keywords. Use this to see which ad set did the work.
One row per user who signed up, with their device and campaign details.
One row per user who paid, with revenue, payment count and payment dates.
### Which Overall Data should I pick?
Pick **Campaign** if you are reconciling against the dashboard or sharing totals with someone.
Pick **Ad Set and Creative** if you are deciding which ad set or creative to keep running.
They are different on purpose, and the next section explains why the totals will not match.
## Sample files
Download any of these to see the exact columns before you run your own export.
Sample CSV
Sample CSV
Sample CSV
Sample CSV
The names, revenue and user details in these samples are made up. The columns and their order are exactly what a real export gives you.
## Reading the numbers correctly
A few things in these files surprise people. None of them are errors.
Some spend and installs cannot be tied to a single ad set. Google Performance Max and Meta Advantage+ campaigns report at campaign level only, so that activity has no ad set to sit under.
The Campaign file includes it. The Ad Set and Creative file cannot, so its totals are lower. The difference between the two files is the amount your ad network did not break down for you.
This is why we offer both files instead of one.
Sign Ups counts each user once across the whole date range, not once per day. A user who signs up twice in a month is still one sign up.
Because of that, the total for the range sits on the campaign's first row and every later row shows 0. Add the column up and you get the correct total, which matches the dashboard. Read a single row on its own and the number will not mean much.
Some column headers say **(per-day, not summable)**, including installs, ROAS, CPI and active users.
These count unique things per day, so adding the days together double counts anyone who appears on more than one day. Use the dashboard for a range total on these columns.
A row of zeros means the campaign was live that day and had no activity. That is real data, so we keep it.
Rows with nothing in them at all are removed, so you should not see blank rows in a current export.
Apple's SKAdNetwork does not report an ad set breakdown for iOS. For Meta and Google iOS campaigns, the Ad Set and Creative file shows the campaign row instead of drilling further down.
An Apple Search Ads ad group is described by its keywords, so those campaigns show keyword rows where other networks show creative rows.
GAID is an Android advertising ID and IDFA is an iOS one, so each is filled for one platform only.
IDFA is also only available when the user allows tracking when iOS asks. For most apps that is a small share of iOS users, so expect the IDFA column to be mostly empty.
In a project level Onboarded Users or Paying Users file, each user appears once, even if they were active on several campaigns. The campaign columns say **Latest Campaign** because they show where that user was last seen.
Grouping a project level user file by campaign will not match per campaign numbers on the dashboard. Export from the campaign drawer instead if you want users for one campaign.
## How the file reaches you
The CSV arrives as an **attachment on an email**, not as a download link. Files above 10 MB are zipped first.
Email has a **25 MB** attachment limit. If an export is still larger than that after zipping, the email cannot be sent and the export is marked failed. Run it again over a shorter date range, or split it into a few exports.
## Limits
| Limit | Value |
| ------------------------ | ------------------- |
| Date range in one export | 3 calendar months |
| Exports per user | 5 every 5 minutes |
| Attachment size | 25 MB after zipping |
The export limit is per user, not per project, so exporting several different projects in a row shares the same budget.
## Currency
Revenue and spend in an Overall Data file are converted to your project's **display currency**, so the numbers line up with what the dashboard shows.
Spend is converted per campaign, because ad accounts bill in their own currency. ROAS is recalculated from the converted revenue and spend rather than taken as is, since the two move at different rates.
## Who can export
Only project **admins** and **managers** can run an export.
## Common questions
Usually a few minutes. Larger date ranges take longer. The file is built in the background, so you can close the page and carry on working while you wait for the email.
No. A single export covers at most 3 calendar months. Run several exports if you need a longer period.
There was no data for the view, dataset and filters you chose in that date range. Widening the date range or clearing filters usually explains it.
Yes. Network, platform, ad account and date range all carry into the file.
Email attachments are capped at 25 MB, and that is measured after we zip the file. A wide date range on a busy project can pass it.
Export a shorter range, or split one export into two or three.
You can start 5 exports every 5 minutes. Past that the button will not queue anything new until the window resets.
Each export takes a few minutes to arrive, so this is usually only reached by clicking repeatedly while waiting.