> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Billing Overview

> Understand how billing works on Linkrunner

## Pricing Plans

Linkrunner offers three plans based on your stage and scale:

| Plan           | Best For               | Price                       |
| -------------- | ---------------------- | --------------------------- |
| **Free**       | Testing and evaluation | \$0 (up to 25,000 installs) |
| **Growth**     | Production apps        | Starting at \$0.01/install  |
| **Enterprise** | High-volume apps       | Custom pricing              |

<Tip>
  You can start on the Free plan and upgrade anytime from your [dashboard billing page](https://dashboard.linkrunner.io/billing).
</Tip>

## Billable Installs

Every **attributed** install is billable. An attributed install is one Linkrunner can match to a click or impression on a paid or owned marketing source within the attribution window.

**Organic installs are free.** If there's no matching click or impression, we don't bill for it.

**Reinstalls count if they're attributed.** If a user reinstalls your app from a new ad, it's a new billable install. If they reinstall on their own, it's organic and free.

We never bill the same install twice.

## Retargeting & Reattribution

Retargeting that brings back a user who uninstalled your app is billed exactly like any other install. There's no separate retargeting rate.

**A reattributed user is a billable install.** Reattribution is when a user uninstalls your app, returns through a paid or owned source, and reinstalls within the [reattribution window](/features/remarketing). It counts as one attributed install at your normal per-install tier rate.

**Re-engaging an active user is free.** We only ever count installs. If an existing user taps a retargeting ad without reinstalling, there's no new install, so there's nothing to bill.

We never bill the same install twice. A user counts once per attributed install, whether it's their first install or a reattribution.

<Note>
  The reattribution eligibility window (default 90 days) is configurable per project. See [Remarketing & Reattribution](/features/remarketing) for how returns are attributed.
</Note>

## Free Installs

Every new account receives a **one-time pool of 25,000 free installs**. This pool is shared across all projects in your account. It is not per-project.

* Free installs are consumed as your apps receive attributed installs
* Once the pool is exhausted, you'll need to be on a paid plan to continue tracking
* The free pool does not reset monthly

<Note>
  If a specific project needs its own dedicated free install allocation, contact support to set up a per-project override.
</Note>

## Volume-Based Pricing

On the Growth plan, your per-install cost decreases as your volume increases. All installs within a billing month are charged at the same tier rate based on your total volume for that month.

Higher volume means a lower rate on **every** install, not just the ones above a threshold. Combined with postpaid billing, this means you never overpay: your rate automatically adjusts to your actual usage each month.

For your exact rate card, visit the [billing page](https://dashboard.linkrunner.io/billing) in your dashboard.

## Pay After You Use, Not Before

Unlike most attribution platforms that require upfront commitments or annual contracts, Linkrunner billing is **monthly** and **postpaid**. You only pay after the month is over for the installs you actually used.

* No upfront payments or prepaid credits
* No annual contracts or long-term lock-ins
* No minimum spend requirements
* Invoices are generated on the **1st of each month**, covering usage from the prior calendar month

<Tip>
  This means you can scale up during a big launch and scale back down the next month. You'll only ever pay for what you used.
</Tip>

## Invoices & Payments

You can view and pay invoices from your [dashboard billing page](https://dashboard.linkrunner.io/billing).

**Supported payment methods:**

* Razorpay (cards, UPI, netbanking)
* PayPal

Each invoice includes a payment link. You'll receive an email notification when a new invoice is ready.

## What happens when an invoice is overdue?

| Timeline | Action                                                                                            |
| -------- | ------------------------------------------------------------------------------------------------- |
| Day 1    | Invoice generated and payment link sent                                                           |
| Day 5    | Payment reminder sent                                                                             |
| Day 30   | Account access restricted. Dashboard and reporting API stop until the outstanding invoice is paid |

<Note>
  Attribution tracking continues uninterrupted while access is restricted. **No data is lost**. Dashboard and reporting API access reactivate automatically as soon as the outstanding invoice is cleared.
</Note>

## Billing Setup

Before your first invoice, you'll need to complete your billing profile:

<Steps>
  <Step title="Add company details">
    Enter your company name, address, and tax ID (e.g., GST number) in the billing settings.
  </Step>

  <Step title="Select your currency">
    Choose between **USD** and **INR**. This determines the currency for all future invoices. Once set, your billing currency cannot be changed from the dashboard. Contact [support@linkrunner.io](mailto:support@linkrunner.io) if you need to update it.
  </Step>

  <Step title="Review your plan">
    Confirm your plan selection and verify your rate card on the billing page.
  </Step>
</Steps>

Manage all billing settings from your [dashboard](https://dashboard.linkrunner.io/billing).

**Need help?** Contact [support@linkrunner.io](mailto:support@linkrunner.io)