> ## Documentation Index > Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt > Use this file to discover all available pages before exploring further. # Billing Overview > Understand how billing works on Linkrunner ## Pricing Plans Linkrunner offers three plans based on your stage and scale: | Plan | Best For | Price | | -------------- | ---------------------- | -------------------------------------------- | | **Free** | Testing and evaluation | \$0 (up to 25,000 installs) | | **Growth** | Production apps | From \$0.012/install, decreasing with volume | | **Enterprise** | High-volume apps | Custom pricing | You can start on the Free plan and upgrade anytime from your [dashboard billing page](https://dashboard.linkrunner.io/dashboard/billing). ## Billable Installs Every **attributed** install is billable. An attributed install is one Linkrunner can match to a click or impression on a paid or owned marketing source within the attribution window. **Organic installs are free.** If there's no matching click or impression, we don't bill for it. **Reinstalls count if they're attributed.** If a user reinstalls your app from a new ad, it's a new billable install. If they reinstall on their own, it's organic and free. We never bill the same install twice. ## Retargeting & Reattribution Retargeting that brings back a user who uninstalled your app is billed exactly like any other install. There's no separate retargeting rate. **A reattributed user is a billable install.** Reattribution is when a user uninstalls your app, returns through a paid or owned source, and reinstalls within the [reattribution window](/features/remarketing). It counts as one attributed install at your normal per-install tier rate. **Re-engaging an active user is free.** We only ever count installs. If an existing user taps a retargeting ad without reinstalling, there's no new install, so there's nothing to bill. We never bill the same install twice. A user counts once per attributed install, whether it's their first install or a reattribution. The reattribution eligibility window (default 90 days) is configurable per project. See [Remarketing & Reattribution](/features/remarketing) for how returns are attributed. ## Free Installs Every new account receives a **one-time pool of 25,000 free installs**. This pool is shared across all projects in your account. It is not per-project. * Free installs are consumed as your apps receive attributed installs * Once the pool is exhausted, you'll need to be on a paid plan to continue tracking * The free pool does not reset monthly If a specific project needs its own dedicated free install allocation, contact support to set up a per-project override. ## Volume-Based Pricing On the Growth plan, your per-install cost decreases as your volume increases. All installs within a billing month are charged at the same tier rate based on your total volume for that month. Higher volume means a lower rate on **every** install, not just the ones above a threshold. Combined with postpaid billing, this means you never overpay: your rate automatically adjusts to your actual usage each month. For your exact rate card, visit the [billing page](https://dashboard.linkrunner.io/dashboard/billing) in your dashboard. ## Pay After You Use, Not Before Unlike most attribution platforms that require upfront commitments or annual contracts, Linkrunner billing is **monthly** and **postpaid**. You only pay after the month is over for the installs you actually used. * No upfront payments or prepaid credits * No annual contracts or long-term lock-ins * No minimum spend requirements * Invoices are generated on the **1st of each month**, covering usage from the prior calendar month This means you can scale up during a big launch and scale back down the next month. You'll only ever pay for what you used. ## Invoices & Payments View and pay invoices from your [dashboard billing page](https://dashboard.linkrunner.io/dashboard/billing). Click **Pay Now** on a pending invoice to see every option available to you. **Supported payment methods:** * Bank transfer (INR invoices) * [Linkrunner Wallet](/billing/wallet) * Razorpay (cards, UPI, netbanking) * Cashfree (cards, UPI, netbanking, for INR invoices) * Stripe (cards, for USD invoices) * PayPal You'll receive an email notification when a new invoice is ready. ### Pay by bank transfer Available for **INR invoices**. The **Pay Now** dialog shows the account name, account number, IFSC, and the exact amount due. The Pay Now dialog, showing the amount due, the account to transfer to, and the field for your transfer reference Transfer the **full amount shown** from your bank. An invoice is settled in full or not at all, so a partial transfer cannot clear it. Paste the UTR (transaction reference) from your bank into **Transfer reference (UTR)** and click **Submit reference**. Do this straight after transferring. You do not need to wait for the money to arrive. We check the reference against our bank statement and mark the invoice paid. It stays **Pending** until then, and you get a confirmation email with a receipt once it clears. Each reference can be used only once, and one transfer clears one invoice. If you mistype it, submit the correct one after the first is rejected. ### Pay by card, UPI, or netbanking Click the payment link in the **Pay Now** dialog. It opens a hosted payment page, and the invoice is marked paid as soon as the payment succeeds. There is no approval step. ### Pay from your wallet If your account has the wallet enabled, a pending invoice is settled from your balance automatically. See [Linkrunner Wallet](/billing/wallet). ## What happens when an invoice is overdue? | Timeline | Action | | -------- | ------------------------------------------------------------------------------------------------- | | Day 1 | Invoice generated and payment link sent | | Day 5 | Payment reminder sent | | Day 30 | Account access restricted. Dashboard and reporting API stop until the outstanding invoice is paid | Attribution tracking continues uninterrupted while access is restricted. **No data is lost**. Dashboard and reporting API access reactivate automatically as soon as the outstanding invoice is cleared. ## Billing Setup Before your first invoice, you'll need to complete your billing profile: Enter your company name, address, and tax ID (e.g., GST number) in the billing settings. Choose between **USD** and **INR**. This determines the currency for all future invoices. Once set, your billing currency cannot be changed from the dashboard. Contact [support@linkrunner.io](mailto:support@linkrunner.io) if you need to update it. Confirm your plan selection and verify your rate card on the billing page. Manage all billing settings from your [dashboard](https://dashboard.linkrunner.io/dashboard/billing). **Need help?** Contact [support@linkrunner.io](mailto:support@linkrunner.io)