> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkrunner.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Snapchat Ads
> Run Snapchat ads for your app with in-app event optimization and deferred deep linking
## Overview
Snapchat Ads integration with Linkrunner enables you to run powerful app growth campaigns while optimizing on real in-app events and providing seamless deferred deep linking. This integration allows you to track installs, sign-ups, purchases, and custom events across both Android and iOS platforms.
**📱 Works for both Android & iOS Apps**
### What You'll Get
* **Optimization on real in-app events** — Track and optimize on Install, Sign Up, Purchase, and custom events
* **Deferred deep linking** — Drop users into the right screen after first open, even if they need to install the app first
* **Consistent tracking** — Unified tracking across Android & iOS via the Linkrunner SDK
* **Cross-platform consistency** — Track installs across iOS and Android with one unified flow
## Setup Process
Setting up Snapchat Ads integration involves configuring a pixel in Snapchat Ads Manager and connecting it to Linkrunner.
## 1. Configuring Pixel in Snapchat Ads Manager
This process takes approximately 5 minutes and connects your app tracking with Snapchat's advertising platform.
### Step 1: Connect Snapchat Account on Linkrunner
1. Go to [Snapchat Integration tab on Linkrunner](https://dashboard.linkrunner.io/dashboard/integrations/snapchat-ads)
### Step 2: Add Snapchat Account
1. Click **Add Snapchat Account** to add your Snapchat Ad accounts
### Step 3: Navigate to Snapchat Ads Manager
1. Go to [Snapchat Ads Manager](https://ads.snapchat.com/)
2. Click the menu from the top left corner and select **Pixels**
### Step 4: Create Pixel
1. Click **Create Pixel**
### Step 5: Name Your Pixel
1. Add a name for your Pixel
2. Click **Create my Snap Pixel**
### Step 6: Skip Website URL
1. Skip the website URL dialog
### Step 7: Select Manual Setup
1. In **Event setup method**, select **Manual set-up**
### Step 8: Select Conversion API
1. For **Set up web events**, select **Conversion API**
### Step 9: Choose Manual Set-up Method
1. For **Set-up method**, select **Manual set-up**
### Step 10: Select Events to Track
1. In **Event source set-up**, select all the events you want to track
### Step 11: Select Event Parameters
1. Select the parameters for your events
### Step 12: Copy Credentials
1. Copy the **Access Token** and **Pixel ID**
### Step 13: Configure Pixel on Linkrunner
1. Go back to Linkrunner and click on the three dots of the Snapchat account you added
2. Click on **Configure Pixel**
### Step 14: Paste Credentials
1. Paste the **Pixel ID** and **Access Token**
2. Click **Save Configuration**
**At this point your Snapchat Pixel setup is completed!** Your Snapchat Ads account is now connected to Linkrunner and ready to track conversions.
## 2. Setting up your first Snapchat campaign
After your pixel is configured, you can create your first Snapchat ad campaign optimized for app conversions.
### Step 1: Navigate to Manage Ads
1. Go to [Snapchat Ads Manager](https://ads.snapchat.com/)
2. Click the menu from the top left corner and select **Manage Ads**
### Step 2: Choose Campaign Objective
1. Choose the objective for your campaign
### Step 3: Select Manual Build
1. Choose **Manual Build**
### Step 4: Add Campaign Info
1. Add info for your Campaign
### Step 5: Add Ad Set Details
1. Add ad set details
### Step 6: Create Linkrunner Campaign Links
1. Go to [Linkrunner Dashboard](https://dashboard.linkrunner.io)
2. Create a new campaign for each ad creative you plan to run
3. Select **Snapchat** as the ad channel and select an Ad account
4. Copy the **Shareable campaign link** for each campaign
### Step 7: Add Website URL for the Creative
1. For every ad you create, add a different **Linkrunner Campaign Link** in the **Website URL** field
2. This allows you to track performance for each ad creative separately
### Step 8: Publish the Campaign
1. Review your campaign settings and publish
## Deferred Deep Linking
One of the powerful features of running Snapchat ads with Linkrunner is deferred deep linking support:
* If your campaign includes deep link parameters, Linkrunner ensures that **after the install and first open**, users land on the correct in-app content
* This means a user who clicked an ad for a specific product but hadn't installed your app yet will still be taken directly to that product screen inside the app after installation
* Works seamlessly across both iOS and Android platforms
## Why Run Web-to-App Ads?
Running **web-to-app ads** with Snapchat gives you more flexibility and control over your campaigns, while still unlocking:
* **In-app event optimization** — Snapchat can optimize on installs or post-install events like purchases
* **Deferred deep linking** — Users land on the right content inside your app after they install from the ad
* **Cross-platform consistency** — Track installs across iOS and Android with one unified flow
* **Better attribution** — More accurate tracking of user acquisition and in-app behavior
Start by optimizing on simple events like app installs or sign-ups before moving to more complex conversion events
like purchases. This helps Snapchat's algorithm gather initial data.
For any questions or assistance with Snapchat Ads integration, please contact us at [support@linkrunner.io](mailto:support@linkrunner.io).